Welcome!

Digital Marketing, Music Industry

My name is J.P. McShane, and I’m a digital marketer, musician, and teacher located in New York City and Northern New Jersey. I currently work as a digital marketing associate at Retail Solutions, LLC, the distribution arm of American Musical Supply where I specialize in Amazon Advertising and work with global brands in musical instruments, accessories, and consumer electronics. Prior to joining Retail Solutions I spent 4+ years as the business & marketing manager at Maestro Classics –  a classical and children’s music record label that records with the London Philharmonic Orchestra. I’ve also worked as a freelance digital marketing consultant for independent musicians, record companies, Broadway producers, tech companies, and non-proft organizations in education & the performing arts. Aside from digital marketing I enjoy creating 360° content for virtual reality, playing the guitar, hiking, traveling, and teaching. To learn more about me and see what I’m currently up to, please connect with me on Linkedin.