Welcome!

I’m J.P. McShane, a digital marketer based in the New York City Metropolitan Area specializing in retail media & marketplace. With over 8 years of experience, I’ve effectively managed teams working across Amazon Search, Display, Seller, and Vendor accounts. I am currently a dedicated member of the Amazon division at L’Oréal Luxe. Prior to this, I’ve held various roles at digital marketing agencies, worked in-house for one of Amazon’s largest musical instruments and consumer electronics distributors, served as a freelance consultant, and was the GM of an award-winning record label working with the London Philharmonic Orchestra.

Retail media is a new and ever-evolving field where my expertise shines in leveraging emerging trends in algorithms with cutting edge technologies to promote products and ideas.

Outside of work, my passions include travel, hiking, playing classical guitar, and creating 360° content for virtual reality experiences.

Please feel free to connect with me on social media and thanks for visiting my website!