Welcome!

I’m J.P. McShane, an Amazon marketplace expert based in the New York City Metropolitan Area. I currently work on the Amazon team at WITHIN – The world’s only performance branding agency. Prior to joining WITHIN, I was the Amazon Marketing Manager at Hawke Media where I partnered with diverse brands in various categories on Amazon. Before taking on agency-side roles I managed Amazon Marketing Services for Retail Solutions, the distribution company under American Musical Supply and Amazon’s largest 1P vendor for musical instruments, as well as a consumer electronics distributor to Amazon, Best Buy, Walmart, Costco, Newegg, and other marketplaces.

I got my start in digital marketing and Amazon marketing over 7 years ago with Maestro Classics, an award-winning classical and children’s music record label that records with the London Philharmonic Orchestra, and by freelancing with various businesses and non-profit organizations. In my spare time I enjoy traveling, hiking, and creating 360° content for virtual reality. To learn more about me and to see what I’m currently up to, please connect with me on social media. Thanks for stopping by!