Welcome!

I’m J.P. McShane, Director of Amazon Marketing Cloud Activation at L’Oréal and a digital marketer based in the New York City metropolitan area. I have more than 12 years of experience across Amazon, retail media, and digital marketing, with a focus on using data, technology, and creative strategy to drive growth and build lasting brands.

At L’Oréal, I lead cross-functional teams and connect media, analytics, and emerging technology to solve business challenges and improve advertising performance. My work spans Amazon marketing, retail media, measurement and analytics, and the evolving role of AI in marketing.

Prior to L’Oréal, I worked at digital marketing agencies, led Amazon advertising for a major musical instruments and consumer electronics distributor, consulted independently for a range of clients, and served as General Manager of an award-winning classical music record label that recorded with the London Philharmonic Orchestra.

Digital media is constantly evolving, and I thrive on leveraging analytics and innovation to stay ahead. Outside of work, I enjoy spending time with my family, traveling, fitness and the outdoors, and playing classical guitar.

Thank you for visiting my site. I appreciate your interest and would love to stay connected—feel free to send me a message or reach out on social media. I look forward to connecting with you!