Digital Marketing Resume

EXPERIENCE

Digital Marketing Associate, American Musical Supply, Oakland, NJ 

April 2019 – Present

  • Digital marketing associate at Retail Solutions, LLC, the B2B division of American Musical Supply and Amazon’s largest vendor for musical instruments and music accessories
  • PPC specialist in Amazon Advertising (formerly known as Amazon Marketing Services)
  • Serve as point of contact for clients to review campaign analytics, sales, and marketing strategy
  • Develop advertising strategy, design and manage creative assets, and launch and optimize Amazon Advertising campaigns for legacy products, and new product releases on Amazon.com
  • Execute marketing campaigns utilizing Amazon Media Group, the Amazon VINE program, Born to Run program, Amazon Brand Stores, Price Promotions, Best Deals, and other marketing programs
  • Pitch Amazon Advertising to prospective clients
  • Merchandising and SEO for products on Amazon.com, Walmart.com, and BestBuy.com
  • Create and distribute internal and external sales reports and Amazon marketing campaign reports
  • Skills: Amazon Advertising, Amazon Vendor Central, Best Buy PIM Portal, Walmart Supplier Center, Microsoft Excel, Adobe Photoshop

Business and Marketing Manager, Maestro Classics, New York, NY 

Jan. 2015 – April 2019

  • Managed strategic and day-to-day operations of a classical and children’s music record label that records with the London Philharmonic Orchestra
  • Increased sales on Amazon.com by over 1,000% generating $280,000+ in revenue
  • Designed, built, and developed a new website producing over $235,000 in physical and digital D2C sales
  • Generated over $100,000 in revenue by listing digital and physical products on niche e-commerce platforms
  • Established the Maestro Classics Affiliate program producing over $40,000 in referral sales
  • Developed the Maestro Classics 12 CD Box Set which reached #5 on Billboards’ classical budget/midline chart
  • Identified and sponsored relevant podcasts. Negotiated podcast advertising contracts, wrote advertising copy, and created podcast sales campaigns
  • Implemented on-page and off-page SEO to achieve position 1 placement on Google for high-value keywords
  • Established & managed accounts for libraries, schools, museums, retail stores, orchestra, opera, and ballet gift shops
  • Developed the company’s orchestral score rental business
  • Other responsibilities included analytics and reporting, lead generation, email marketing, sales, public relations, social media, content creation, inventory management, personal management, bookkeeping, and customer service

Freelance Digital Marketing Consultant, New York, NY 

Jan. 2017 – July 2019

  • Consulted on web design, e-commerce, ticket sales, Google Analytics, SEO, social media, Facebook Ads, Amazon Advertising, music distribution, B2B sales, email marketing, and print advertising
  • Clients included Early Music New York & Ex-cathedra Records, Nevermore – the Imaginary Life and Mysterious Death of Edgar Allan Poe the Off-Broadway production, Jazz Pianist Burnett Thompson, Rube Goldberg Inc., and JetPack Aviation

Marketing Internship, Maestro Classics, New York, NY 

August 2014 – Dec. 2014

EDUCATION        

  • Professional Studies Diploma in Digital Marketing, New York University
  • Master of Music, The New School University
  • Bachelor of Music, The University of California at Santa Cruz