EXPERIENCE
Director Amazon Marketing Cloud Activation, L’Oréal, New York, New York
Dec 2025–Present
Director Retail Media, L’Oréal, New York, New York
Sep 2024–Dec 2025
Director Amazon Media, L’Oréal, New York, New York
Jan 2024–Sep 2024
Senior Manager Amazon Media, L’Oréal, New York, New York
Feb 2022 –Jan 2024
Director of Amazon, Agency WITHIN, New York, New York
Oct 2021–Feb 2022
- Launched and scaled Agency WITHIN’s Amazon service line. Partnered with Business Development, Sales, Legal, and Client Success to define offerings, pricing models, and go-to-market strategy, driving 150% client growth within five months.
- Hired and led a cross-functional team of marketplace managers and strategists, establishing standardized reporting frameworks, client-call cadences, and performance dashboards.
- Developed and implemented best practices across Sponsored Ads, DSP, SEO, content optimization, Seller Central operations, inventory fulfillment, and account-health audits.
Amazon Account Manager II, Agency WITHIN
Jul 2021–Oct 2021
- Managed Vendor Central, Seller Central, and Amazon Advertising across home décor and men’s fashion accounts, delivering non-branded ROAS of $3.78 and $3.43, respectively.
- Led front- and back-end SEO optimization and developed A+ Content for a beauty brand, contributing to a 91% month-over-month increase in Seller Central sales.
- Optimized a $150K monthly paid search budget for a pet supplies client, reducing ad spend by 16% while increasing non-branded media-attributed sales by 6.96% and achieving a $4.88 ROAS within 45 days.
Manager, Amazon Services, Hawke Media, Los Angeles, California
Sep 2020–Jul 2021
- Managed Seller Central, Vendor Central, and Amazon Advertising accounts for 15 brands across diverse categories, including beauty, pets, home & living, health & wellness, apparel, and travel.
- Drove growth across beauty, health, and wellness accounts by scaling media investment and activating Amazon Live campaigns, contributing to 100% YoY Premium Beauty sales growth, a 200% increase in ROAS, and 111% YoY revenue growth for key clients.
- Led end-to-end brand and product launches on Amazon, including go-to-market strategy, Brand Registry, international marketplace expansion, Brand Store development, PDP content, and launch-focused media activation.
- Resolved operational roadblocks: Reinstated suspended listings, ungated categories, managed shipment claims, and partnered with Seller Support to minimize downtime and safeguard account health.
- Optimized front- and back-end SEO, managed product catalogs, and developed product titles, bullet points, and descriptions to improve organic visibility and drive sales.
- Served as the primary client contact, leading performance reviews and strategic discussions to guide decision-making and next steps.
Digital Marketing Associate, American Musical Supply, Oakland, New Jersey
Apr 2019–Sep 2020
- Executed SEO, merchandising, and content optimization across Amazon.com, Walmart.com, and BestBuy.com for Amazon’s largest 1P musical instruments vendor.
- Managed a $1M Amazon advertising budget across 24 brands; launched a $35K single-keyword campaign that generated $325K in Vendor Central sales, achieved the #1 organic ranking, and delivered a 1.93% TACOS.
- Built and scaled Walmart advertising campaigns through ongoing testing and optimization, identifying platform-specific strategies to improve performance.
- Combined data from Amazon Advertising, Vendor Central, and internal systems to build B2B and D2C sales and inventory reporting and developed Power Query models that reduced reporting time by 20 hours per month.
Freelance Digital Marketing Consultant, New York, New York
Jan 2017–Jul 2020
- Consulted on Amazon, web design, SEO, Google Analytics, paid & organic social media, email marketing.
- Clients included Rube Goldberg Inc., JetPack Aviation, Early Music New York/Ex-cathedra Records, Radio Mouse Entertainment/Broadway Records.
General Manager, Maestro Classics, New York, New York
Jan 2015–Apr 2019
- Directed strategy and operations for a boutique classical and children’s music record label in partnership with the London Philharmonic Orchestra.
- Expanded D2C distribution across Amazon, Teachers Pay Teachers, Educents, and Homeschool Buyers Co-op, driving a 998% increase in Amazon revenue through merchandising, SEO, and media.
- Built and launched a new B2B and D2C e-commerce site for albums, books, and orchestral scores, growing it into an SEO-driven music education platform that achieved #1 organic Google rankings for high-value non-branded keywords.
- Built and managed an affiliate program with influencers and podcasters that became the top driver of new customer acquisition and direct-to-consumer sales.
- Developed the 12-CD Maestro Classics Box Set, which reached #5 on Billboard’s Classical Budget/Midline chart.
- Managed wholesale partnerships across libraries, schools, cultural institutions, and retailers while overseeing analytics, email marketing, social media, inventory, and a cross-functional team.
Marketing Assistant, Maestro Classics, New York, New York
Aug 2014–Dec 2014
- Supported the President and CEO across day-to-day business operations.
- Partnered with the Head of Marketing on digital and traditional marketing campaigns.
- Managed Amazon Advantage, including product listings for physical and digital titles on Amazon.com.
CERTIFICATIONS
Data Visualization in Tableau, Data Management in SQL, Data Science with SQL and Tableau – Cornell University
Amazon Advertising Certifications: Campaign Optimization, Ads for Retail Advanced, Sponsored Ads Advanced, DSP Advanced, Amazon Marketing Cloud
Mini-MBA in Business Essentials – Rutgers University
Diploma in Digital Marketing – New York University
EDUCATION
Master of Music – The New School
Bachelor of Music – University of California, Santa Cruz