Digital Marketing Resume

EXPERIENCE

Amazon Account Manager II, WITHIN, New York, New York 

July 2021 – Present

Manager, Amazon Marketing, Hawke Media, Los Angeles, California 

Sept. 2020 – July 2021

– Managed Seller Central, Vendor Central & Amazon Advertising accounts for brands in diverse categories including premium/luxury beauty, beauty & personal care, pet supplies, health, household & baby care, vitamins & supplements, musical instruments, consumer electronics, furniture, apparel, and luggage & travel gear

-Managed Amazon Advertising campaigns for all clients, emphasizing non-branded keywords in manual and automatic Sponsored Product, Sponsored Brand, Sponsored Display, and Sponsored Brand Video campaigns. Acted as the liaison between Amazon Advertising Account managers and clients running DSP

– Merchandising and SEO: Conducted category, competitor, and keyword research, performed front-end and back-end SEO optimizations. Added new products and updated product listings in Amazon’s catalog

– Seller Central and Vendor Central:  Reinstated suspended products and resolved issues through Seller/Vendor Support. Obtained Brand Registry through Amazon’s IP Accelerator, reported copyright infringements and removed fraudulent listings, coordinated with 3PLs, claimed shipment discrepancies, customer service, ungated seller categories, enrolled products in manufacturer barcode tracking, and enrolled and converted products to both FBA & FBM

Amazon Strategy: Launched new products & brands on Amazon, orchestrated search-find-buy campaigns, expanded US accounts into other countriess. Implemented product review strategies and Amazon Posts and Amazon Live/Influencer marketing campaigns, enrolled brands in Amazon Transparency

– Account Management: Prepared reports and lead weekly and biweekly calls with clients to review KPIs and educate clients on their accounts

– Creative: Designed brand stores, A+ content, product images, infographics, and provided video and image editing to meet Amazon specs. Copywriting for product titles, descriptions, bullet points, A+ content, and advertisements

– Sales: Assisted the sales team and helped close deals, upsold clients on additional Amazon and non-Amazon services, performed audits for prospective clients, developed internal marketing materials

– WINS: Found solutions to create a brand store and advertise products in a restricted category ineligible for Amazon Advertising, resulting in a 200% return on ad spend and a 41% YoY Increase in Seller Central sales // Converted  FBM listings to FBA and sent inventory to Amazon to be eligible for 1-2 day Prime shipping which improved Sponsored Brand Video ad performance by over 100% resulting in a 2.5 ROAS // Utilized Sponsored Brand Video, Sponsored Brand Spotlight ads, as well and Amazon LIVE influencer campaigns for a vitamin & supplement company resulting in 111% YoY growth // Scaled a popular skin care brands ad spend over 900% with 300%+ return // Performed SEO optimizations on an apparel product resulting in first position organic placement for high search volume keywords resulting in a 151% increase in sales in just 30 days.

Digital Marketing Associate, American Musical Supply, Oakland, New Jersey 

April 2019 – Sept. 2020

– Digital marketing associate at Retail Solutions, LLC, the B2B division of American Musical Supply and Amazon’s largest vendor for musical instruments

– PPC specialist in Amazon Advertising / Amazon Marketing Services. Managed a $1MM budget for over 2 dozen global brands in Amazon’s musical instruments and consumer electronics categories

– Used product research, keyword harvesting, customer search term reports, and 3rd party tools to optimize PPC campaigns and achieve a target ACOS < 10.00%

– Implemented offensive and defensive campaign strategies using Sponsored Product, Sponsored Brand, and Sponsored Display ads to produce MoM and YoY growth. Achieved a 97% MoM increase in Amazon to customer sales across a brand’s entire line of products in May 2020

– Used Amazon Advertising to improve organic placement for products in Amazon search results. Optimized existing ads and launched new ads for an instrument accessory spending $35k in Amazon Advertising to produce $325k in sales and boost the product to position 1 organic placement, increasing overall sell-thru and generating a TACOS of 1.93%

– Gave design and content direction to ensure consumer-facing assets represented brands and their products across multiple e-commerce platforms

– Pitched Amazon Advertising to brands and served as the point of contact to review campaign analytics, sales, and strategy

– Completed merchandising and SEO projects for products on Amazon.com, Walmart.com, and BestBuy.com

– Managed all internal and external reporting combining data from Amazon Advertising, Amazon Vendor Central, and internal databases – SQL, EcomeDate/Hyperion, Ecometry – to report B2B and D2C sales. Implemented Microsoft Excel Power Query to automate reporting processes, saving approximately 20 hours a month on manual sales reporting

Digital Marketing Consultant, Freelance, New York, New York

Jan. 2017 – July 2020

–  Consulted on web design, e-commerce, Google Analytics, SEO, social media, Faceook Ads, Amazon Marketing Services / Amazon Advertising, and email marketing

– Clients included Rube Goldberg Inc., JetPack Aviation, The Stover Seed Company, Early Music New York / Ex-cathedra Records, Burnett Thompson, and Radio Mouse Entertainment / Broadway Records

Business and Marketing Manager, Maestro Classics, New York, New York 

Jan. 2015 – April 2019

– Managed strategic and day-to-day operations of a classical and children’s music record label that records with the London Philharmonic Orchestra

– Used Amazon Advertising / Amazon Marketing Services to increase CD sales on Amazon.com by over 1,000% generating $280k in revenue

– Designed, built, and developed a new website producing over $235k in physical and digital D2C sales

– Generated over $100k in revenue by listing digital and physical products on niche e-commerce marketplaces

– Established the Maestro Classics Affiliate Program producing over $40k in referral sales

– Developed the Maestro Classics 12 CD Box Set which reached #5 on Billboards’ classical budget/midline chart

– Identified and sponsored podcasts; negotiated podcast contracts, wrote advertising copy & created sales campaigns

– Implemented on-page and off-page SEO to achieve position 1 placement on Google for high-value keywords

– Established & managed accounts for libraries, schools, museums, retail stores, and orchestra, opera & ballet gift shops

– Developed the company’s orchestral score rental business

– Other responsibilities included analytics and reporting, lead generation, email marketing, sales, public relations, social media, content creation, inventory management, personal management, bookkeeping, and customer service

Marketing Internship, Maestro Classics, New York, New York 

August 2014 – Dec. 2014

EDUCATION        

– Professional Studies Diploma in Digital Marketing, New York University

– Master’s of Music, The New School

– Bachelor’s of Music, The University of California Santa Cruz