Resume

EXPERIENCE 

Director Retail Media, L’Oréal, New York, New York                                 

Sep 2024–Present

Director Amazon Media, L’Oréal, New York, New York                                 

Jan 2024–Sep 2024

Senior Manager Amazon Media, L’Oréal, New York, New York                                 

Feb 2022 –Jan 2024

Director of Amazon, Agency WITHIN, New York, New York               

Oct 2021–Feb 2022

  • Launched and scaled Agency WITHIN’s Amazon service line—partnered with Business Development, Sales, Legal, and Client Success to define offerings, pricing models, and go-to-market strategy, driving 150% client growth within five months.
  • Hired and led a cross-functional team of marketplace managers and strategists, establishing standardized reporting frameworks, client-call cadences, and performance dashboards.
  • Developed and implemented best practices across DSP & OTT consulting, Search PPC strategy, SEO & A+ Content optimization, Seller Central operations, inventory fulfillment, and account-health audits.

 Amazon Account Manager II, Agency WITHIN     

Jul 2021–Oct 2021

  • Managed Vendor Central, Seller Central, and Amazon Advertising for home décor and men’s fashion clients, achieving non-branded ROAS of $3.78 and $3.43, respectively.
  • Executed front- and back-end SEO optimizations and developed A+ Content for a beauty brand, driving a 91% month-over-month increase in Seller Central sales.
  • Optimized a $150 K monthly Search budget for a pet supplies client—cut ad spend by 16% while boosting non-branded media-attributed sales by 6.96%, delivering a $4.88 ROAS within 45 days.

 Manager, Amazon Services, Hawke Media, Los Angeles, California             

Sep 2020–Jul 2021

  • Directed Seller Central, Vendor Central, and Amazon Advertising for 15 brands across 10+ categories spanning beauty, pets, home & living, health & wellness, apparel, and travel.
  • Scaled a skincare client’s ad spend by 89% over six months, driving 100% YoY growth in Premium Beauty Vendor Central sales; engineered a workaround to advertise restricted health products, boosting ROAS by 200% and delivering 41% YoY Seller Central growth; executed Amazon LIVE influencer campaigns that fueled 111% YoY revenue gains for a supplements brand.
  • Spearheaded end-to-end launches for new brands/products: led search-find-buy campaigns, marketplace expansion into Mexico and Canada, Brand Registry, Amazon Posts, A+ Content, Transparency program enrollments, and designed brand stores, product imagery, and infographics.
  • Resolved operational roadblocks—reinstated suspended listings, ungated categories, managed shipment claims, and partnered with Seller Support—minimizing downtime and safeguarding account health.
  • Optimized front- and back-end SEO, managed catalogs, and wrote product titles, bullets & descriptions to boost organic visibility.
  • Produced weekly performance decks (PowerPoint/Google Slides) that enabled data-driven decisions and led monthly strategic review calls.

 Digital Marketing Associate, American Musical Supply, Oakland, New Jersey                               

Apr 2019–Sep 2020 

  • Executed SEO, merchandising, and content optimization across Amazon.com, Walmart.com, and BestBuy.com for the largest 1P musical-instruments vendor on Amazon.
  • Managed a $1 M Amazon ad budget for 24 global brands; launched a $35 K keyword campaign that drove $325 K in Vendor Central sales, secured #1 organic ranking, and maintained a 1.93% TACOS.
  • Developed and scaled Walmart search campaigns through iterative test-and-learn strategies, uncovering high-impact, platform-specific tactics.
  • Consolidated data from Amazon Advertising UI, Vendor Central, and internal systems to produce B2B/D2C sales and inventory reports; built Power BI dashboards that trimmed reporting time by 20 hours/month.

Freelance Digital Marketing Consultant, New York, New York            

Jan 2017–Jul 2020

  • Consulted on Amazon, website design, SEO, Google Analytics, paid & organic social media & email marketing.
  • Clients included JetPack Aviation, Rube Goldberg Inc., Radio Mouse Entertainment, Broadway Records, Early Music New York, and Ex-cathedra Records.

 General Manager, Maestro Classics, New York, New York                                           

Jan 2015–Apr 2019

  • Directed all strategic operations for a boutique classical & children’s music publisher in partnership with the London Philharmonic Orchestra.
  • Scaled D2C marketplace distribution across Amazon, Teachers Pay Teachers, Educents, and Homeschool Buyers Co-op—driving a 998% increase in Amazon revenue through targeted merchandising, SEO, and media campaigns.
  • Built and launched a new D2C/B2B e-commerce website (albums, books, scores), evolving it into an SEO-optimized education hub that achieved #1 organic rankings on high-value non-branded keywords.
  • Established and managed an affiliate program with influencers and podcasters, which became the top driver of new customer acquisition and .com sales.
  • Developed the 12-CD Maestro Classics Box Set, which peaked at #5 on Billboard’s Classical Budget/Midline chart.
  • Oversaw wholesale partnerships with libraries, schools, cultural institutions, and retail outlets, while leading analytics/reporting, email marketing, social media strategy, inventory, and a multi-disciplinary team.

Marketing Internship, Maestro Classics, New York, New York                     

Aug 2014–Dec 2014

  • Assistant to the President and CEO.
  • Collaborated with the head of marketing on digital and traditional marketing campaigns.
  • Listed physical & digital products on Amazon.com & managed the Amazon Advantage seller account.

CERTIFICATIONS

Data Management in SQL – Cornell University

Amazon Advertising Certifications (Campaign Optimization; Ads for Retail Advanced; Sponsored Ads Advanced; DSP Advanced; Amazon Marketing Cloud)                                                                                                                                       

Data Science with SQL and Tableau – Cornell University                                                                                                                              

Mini-MBA in Business Essentials – Rutgers University                                                                                                                                        

Diploma in Digital Marketing – New York University                                                                                                                                     

EDUCATION

Master of Music – The New School (New York, NY)                                                                                                                                                                     

Bachelor of Music – University of California, Santa Cruz (CA)